About Us

Crackawines.com.au launched in 2010 and has since revolutionised how Australians buy wine. We are proud to say we are now Australia's largest online wine retailer, with over 4,300 products available from most major wine regions throughout the world, plus a collection of over 170,000 product reviews from the world's most renowned experts. At the heart of everything we do here at Cracka is our belief that a wide range of brilliant wines at fantastic prices should be available to everyone from the comfort of their own home. Crackawines.com.au also caters to every wine consumer – from those just looking for great quaffers and amazing deals through our Falling Price Auctions, to fine wine buyers seeking expert guidance from our hand-picked team of wine advisors. Whether you desire Marlborough Sauvignon Blanc or Penfolds Grange, Cracka can get it to you at some of the best prices in town.

Cracka has also assembled a crack team to deliver our customers the most user-friendly wine platform that is chock-a-block full of brilliant wines. Some have developed highly successful online businesses both in and out of the wine trade over the last decade, while our wine buyers are second to none. Our team includes experienced wine judges, award-winning national wine writers, sommeliers from top restaurants as well as a certified Young Gun from the Wine Communicators of Australia. Together we guarantee a cracker wine, every time.

  Aug 2014 Liquor retailers wince at yet another Penfolds ownership change 1.6MB
  Jun 2014 Australia Post relies on a new kind of customer (7:19)
  Mar 2014 Power Retail - Top 50 Online Retailers 2014 (1.2 MB)
  Mar 2014 Snip Snip - Interview with Interview with CrackaWines.com.ua CEO and Founder Dean Taylor
  Sept 2013 WBM - Red-Hot Crack (1.1 MB)
  Jul 2013 AFR - Supply chain not shop front key to winning online (493 KB)
  Jun 2013 Power Retail - Crackawines: Getting the Drop on E-Commerce (370 KB)
  Jun 2013 Power Retail - Learn How a Cracka Site Search Will Improve Your Bottom Wine (370 KB)
  Apr 2013 Power Retail - Top 50 Online Retailers (1.9 MB)
  Apr 2013 WBM - About that $50k website upgrade (601 KB)
  Apr 2013 WBM - Computer Games (1 MB)
  June 2012 Online wine auctions hit the spot (146 KB)
  Apr 2012 Why Cracka won't sell to Woolies, Coles (254 KB)
  Apr 2012 Brave new world of wine retailing (672 KB)
  Jan 2012 Sky Business Interview with Dean Taylor (7:53)
  Jan 2012 Cheers! Wine export prices lift in 2011 (913 KB)
  Jan 2012 Cracka of a year for online wine supplier (2.46 MB)
  Dec 2011 Merry Christmas from Power Retail (47kb)
  Dec 2011 Dreaming of a tight Christmas (132kb)
  Dec 2011 Cracka set to crack the online wine market (97kb)
  Dec 2011 Suburban cellar's online revolution (491kb)
  Nov 2011 Wine uncorked - Cellars Market (502kb)
  Nov 2011 Ailing wineries uncork the web (55kb)
  Oct 2011 Internet innovations getting more bang for your buck (742kb)
  Oct 2011 Cracking open the wine sellers (215kb)
  Sep 2011 Cheers! $5M Invested in Cracka Wines (218kb)
  Sep 2011 WBM - Import Battleground (3.22mb)
  Sep 2011 WBM - Cracka Explodes (588kb)
  Aug 2011 Chairman Shane Pettiona on Sky News (7'05")
  Aug 2011 Cracka idea wins in slow market (506kb)
  Aug 2011 Q&A with Cracka Wines (613kb)
  Aug 2011 Wine online finds success with buyers and sellers (1mb)
  Jul / Aug 2011 Winestate May Report (1mb)
  May / Jun 2011 Winestate January-February Report (1.1mb)
  May 2011 Online Onsale Onfire (257kb)
  Mar / Apr 2011 Winestate December Report (1mb)
  Dec 2010 / Jan 2011 Online Wine Sales - Cracka Christmas (273kb)
  Dec 2010 Woolworths to launch Dan Murphy’s online retail site (616kb)
  Nov 2010 Alan Jones 2GB Interview (5.8mb)
  Nov 2010 Cracka Wines, A New Online Auction Player For The Wine Industry (14kb)
  Oct 2010 Exciting new auction - Dom by the glass - Wine Australia initiative (736kb)
  Oct 2010 Radio 2GB Interview (3.23mb)
  Sept 2010 Women thirst for knowledge as they buy and drink more wine (610kb)
  Sept 2010 Cracka Wines joins the 'one deal per day' frenzy (608kb)
  Sept 2010 Foster's to use net to beat wine glut (409kb)
  Sept 2010 New online wine auctions player aims for $100 million revenue in five years (508kb)
  Sept 2010 Cracka Wines launches Website (514kb)
  Sept 2010 Online experts launch wine auction site (611kb)