Thursday, September 02, 2010
« > Varietals are the spice of life
|
Main
|
> Wine exports up as harvest down - New ... »
> Wine grapes at rock bottom
Louise Ray
abc.net.au
For growers of wine grapes in north west Victoria things can only get better, according to the head of the Murray Valley Winegrowers, Mark McKenzie. A report released by the Victorian Department of Primary Industries (DPI) shows the estimated value of the total grape crush for the Murray Darling and Swan Hill regions dropped by 31 per cent between 2009 and 2010.
The value of this year's crush was estimated at $96.31 million. That's $42.27 million less income to the region compared to the previous year's harvest.
The quantity of grapes crushed decreased by 47,176 tonnes compared with the 2009 harvest. That includes a drop in the red wine grape crush of 15 per cent, from 163,022 tonnes in 2009 to 139,030 tonnes in 2010, while white wine grapes fell by 11 per cent, from 212,300 tonnes to 189,117 tonnes.
"To be quite frank we're scraping the barrel in terms of financial returns to growers. We came from a high in 2005 of farm gate returns to growers of almost $200 million dollars ... now down to 80.
"You can see the enormous amount of revenue that's been stripped out of the pockets of growers locally," says Mark McKenzie.
"It's almost $250 million dollars less that's flowing through the local businesses.
"It'll be a slow improvement in 2011, that's certainly the hope of the industry."
The purchased value of Shiraz, Cabernet Sauvignon, Sauvignon Blanc and Petit Verdot all fell by around $100 per tonne, while Merlot, Chardonnay, Muscat Gordo Blanco and Riesling fell between approximately $70 and $80 per tonne.
The information contained in the Murray Darling/Swan Hill Wine Grape Crush Survey for 2010, conducted by DPI on behalf of the Murray Valley Wine Grape Industry Advisory Committee, is collated from figures provided by wineries that sourced fruit from the Murray Darling and Swan Hill regions in the 2010 vintage.
"There are some glimmers of hope starting to show up," says McKenzie.
He believes there's likely to be more demand than supply in the region for some varieties, and that is likely to drive some prices up.
Even if the rises are small, they will at least indicate a change in sentiment for the local wine grape industry.
Get a Free $25 Wine Voucher
Plus: Win
$5,000
& Weekly
Penfolds Grange prizes
News
Thursday, September 02, 2010 3:55:26 PM (AUS Eastern Standard Time, UTC+10:00)
|
Comments [1]
|
Related posts:
Cracka in the news - The Australian (more good news)
Six year old receives a wine club invite...
Ailing wineries uncork the web
Australia's wine export panel under fire
Cracka on Business Spectator
Cracka on Sky News
Friday, September 03, 2010 3:06:10 PM (AUS Eastern Standard Time, UTC+10:00)
As a buyer of grapes, juice and finished wine I think it is only fair to say that many of the producers jumped on the band wagon of the 2005 vintage.
So many vines went in to new greenfield sites. So much planting/grafting took place on untried vineyards often inclusive of hard to sell varietals, by every winery and their dog.
Did they forecast the distribution market?
Did they ask the retailers?
Did they listen to feedback from Wholesalers, Sales Managers, On or Off Premise Accounts or Representatives?
I think the answer is a resounding NO.
The Australian Wine Industry needs to look at the bell curve of supply and demand. We all need to try and foster long term goals and long term sustainable business relationships. With only two real liquor licences now operating in Australia distribution is king.
The Walmart approach by the "Big Two," has led to this duopoly.
What the wine industry now needs is a focused look at the economics of the "Wine Game," here in Australia.
If we study "Economic Game Theory" ie: The study of how people behave in strategic situations when they must consider the effect of other people’s responses to their own actions.
We find the following may be pertinent to the current situation.
In an oligopoly, each company knows that its profits depend on actions of other firms.
This may often result in the "prisoners’ dilemma".
The prisoners' dilemma is a particular game that illustrates why it is difficult to cooperate, even when it is in the best interest of both parties.
The two players select their own dominant strategies for shortsighted personal gain. Does this sound familiar?
After twoing and froing, they reach an equilibrium in which they are both worse off.
It is going to be a very hard couple of years for producers and buyers alike.
Some are saying that it will be a time of milk and honey for customers purchasing at the retail outlet. Maybe so.
But and this is a big BUT.
Will the final buyer (the public) have freedom of choice at many price points?
I will finish we a quote I find I am repeating again and again.
"It's wine JIM but not as we know it!"
James Kelly
Comments are closed.
On this page....
Archives
<
February 2012
>
Sun
Mon
Tue
Wed
Thu
Fri
Sat
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
1
2
3
4
5
6
7
8
9
10
Search
Navigation
Home
Industry News
Categories
January, 2012 (2)
December, 2011 (1)
November, 2011 (6)
October, 2011 (4)
September, 2011 (4)
August, 2011 (9)
July, 2011 (3)
June, 2011 (1)
May, 2011 (20)
April, 2011 (30)
March, 2011 (17)
February, 2011 (19)
January, 2011 (25)
December, 2010 (13)
November, 2010 (27)
October, 2010 (18)
September, 2010 (21)
August, 2010 (26)
July, 2010 (15)
June, 2010 (71)
Alternative varieties
Cracka Wines
Enjoying Wine
Ethics
grape glut
Health
Mornington Peninsula
New Zealand
News
Pinot Noir
Red Wines
Sandro Mosele
Sparkling Wines
tax
vineyards
White Wines
wine
Wine fun
Wine Regions
Wine Shows
Wine tasting
Wine Technology
Wine writing
Young Guns
Sign In