Fosters has unveiled Treasury Wine Estates, the umbrella branding for its new demerged wine business.
“The announcement today does not pre-empt any outcome for our demerger, nor does it represent fundamental change in our business model. It does, however, represent the acceleration of a cultural change for those of us working in the wine business as we return to a dedicated focus on viticulture, wine making and the marketing and sale of one of the world’s most outstanding portfolios,” said Fosters CEO Ian Johnston.