Cracka Story

Cracka Wines  was founded by wine lover, ex-architect and serial entrepreneur Dean Taylor. Concerned about the growing dominance of the major supermarkets, his mission was to build an alternative route to market for small, medium and family owned Australian wineries. His vision was simple and remains the same today. Use information and technology to create a marketplace where fellow wine lovers can:

           1. Discover all the great wines simply not available in their local bottle shop

           2. Save money by buying direct, avoiding middlemen and supermarkets

 

Since it's humble beginnings in 2010 'Cracka' has grown to become one of the nation's largest online-only wine retailers, with over a million cases sold to 250,000 customers on behalf of hundreds of wineries from both big brands and boutique operations, for delivery direct to your door.

We put much of our success down to the fact we KEEP IT REAL offering:

REAL CHOICE
Considered by many as THE ONE-STOP-SHOP for wine, Cracka has an enormous range offering thousands of wines at truly great prices.

REAL VALUE
Whether they are daily quaffers or the greatest wines of the world, our mandate is to ensure that every wine we sell over-delivers and provide outstanding value regardless of its price.

REAL REVIEWS
Whether you are new to wine or a connoisseur, you'll love our WINE LIBRARY - a huge resource numbering tens of thousands of reviews. It really is The Ultimate Wine Guide.

REAL ADVICE
To help you choose just the right wine for every occasion we also have a crack team of WINE ADVISORS who provide tailored, highly personalised service to our customers.

REAL BRANDS
Unlike many competitors who stock private labels wines or fake brands, we offer REAL wines made by REAL wineries, with REAL stories.

REAL QUALITY
Of all the wines we taste, less than 5% get listed in our store. On top of this all wines are supported by a 100% off money back guarantee making buying wine from Cracka totally risk-free.

So what's there to loose. Go on – give us a try.