South Island Wine
The wine is one of the many ‘private labels’ owned by Woolworths. This is likely to be sold via Woolworths many outlets including Dan Murphys, BWS, Woolworths Liquor, Cellarmasters, Winemarket, Zimi, Langtons and WineIQ and is made for them exclusively. Like many other ‘private label’ wines it is merely a duplication of a currently available wine, produced largely with the intention of increasing profit margins for Coles and stealing market share from independent suppliers. Given such predatory activities (and the inferior quality of this wine) we recommend strongly against it’s purchase.